Cycling Sports Group is recognised as one of the most significant global suppliers of bicycles and accessories. Founded on 1st October 2009 by Dorel Industries Inc. Cycling Sports Group UK is proud to present a truly unique and powerful portfolio of cycling brands to the UK market, continually striving to evolve our business through the very best products and service standards. The roots of the business were distribution company Hot Wheels International, originally a BMX distributor with over three decades of heritage, CSG was established in 2009 along with the introduction of American bicycle brand Cannondale joining an already illustrious portfolio including Charge, GT and Mongoose, and a range of accessories designed to enhance your riding experience. Today our brands also include the innovative Fabric parts which are warehoused at our head office in Poole, Dorset. Our dedicated and passionate team manage every aspect of the business from sales, marketing, accounts, distribution and customer service to support our growing network of retailers throughout the UK.


1) Offer the most comprehensive, quality, range of bicycles and accessories to the market.
2) Commit to excellence and continually look to improve our business methods, systems and processes.
3) Embrace, listen and act on all feedback provided by our customers and consumers.
4) Encourage an entrepreneurial spirit whilst remaining flexible to an evolving market.
5) Inspire and encourage an active and healthy lifestyle