Cycling Sports Group is recognised as one of the most significant global suppliers of bicycles and accessories. Cycling Sports Group is proud to present a truly unique and powerful portfolio of cycling brands to the market, continually striving to evolve our business through the very best products and service available today. Formerly known as Hotwheels International, originally a BMX distributor with over three decades of heritage, CSG was officially established in 2009 along with the introduction of American bicycle brand Cannondale joining an already illustrious portfolio including Charge, GT, Mongoose, Radio, Summer and Wethepeople, and an extensive range of accessories designed to enhance your riding experience. Located in Poole, Dorset, our dedicated and passionate team manage every aspect of the business from sales, marketing, accounts, distribution and customer service to support our growing network of retailers throughout the UK.


1) Offer the most comprehensive, quality, range of bicycles and accessories to the market.
2) Commit to excellence and continually look to improve our business methods, systems and processes.
3) Embrace, listen and act on all feedback provided by our customers and consumers.
4) Encourage an entrepreneurial spirit whilst remaining flexible to an evolving market.
5) Inspire and encourage an active and healthy lifestyle